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Don’t hate the movie, hate the critic! Digger’s new PR push is a risky bet for film that was never meant to be divisive

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Don’t hate the movie, hate the critic! Digger’s new PR push is a risky bet for film that was never meant to be divisive

‘SAME FILM – DIFFERENT TRUTH’ is the marketing solution for the film’s poor reception by critics. Or, as Cruise says in...

Oct 1, 2026 3 min read